Sheffield-based creative agency Über has been commissioned by the British Academy of Film and Television Arts to produce the cinema trailer for its awards in 2015.
The trailer was voiced by ceremony host Stephen Fry and will be shown in cinemas across the UK during the two weeks ahead of the ceremony on February 8.
Über founder Greg Clark, said: “The EE British Academy Film Awards are an iconic event in the film industry calendar. We are very privileged to have been asked by BAFTA to work with them.”
Digital Cinema Media, the market leader in UK cinema advertising, estimates that it will be seen over half a million times on screens nationwide.