Sheffield law firms making best use of web
In a definitive top 100 ranking of how Yorkshire’s law firms appear online, Irwin Mitchell was identified as having the strongest presence Sheffield City Region and came third in the overall league for Yorkshire.
City-based Taylor & Emmett was placed fourth in the Yorkshire table.
Other city law firms HLW Keeble Hawson, ninth, and Nabarro, 11th, also ranked in the top 20 of the overall Yorkshire league.
It was compiled as part of a major new research programme by communications agency Northern Lights, which looks at how professional service firms are embracing a new era of online communication.
The research discovered 98 per cent of law firms in Yorkshire had some social media presence and more than 60 per cent had invested or were investing in their website in the past six months as they aim to seize new online opportunities to win business.
Crucially, those who have invested most in their website, content marketing and social media are dominating the rankings and are already winning business through their online channels.
Ben Pindar, communications director at Northern Lights, said professional service firms are best placed to take advantage of online opportunities, social media and content marketing.
He added: “Law firms and all other professional service businesses are built on relationships. Social media breaks down barriers and puts you in the room with the decision makers. It’s a hugely powerful tool for initiating and building relationships and law firms are beginning to recognise this.”