The world’s first bird-friendly coffee - which also reduces destruction of rainforests - has been launched by a Sheffield firm.
Cafeology has joined forces with the Royal Society for the Protection of Birds to launch a coffee that is grown in the shade rather than being cultivated in the open.
Some coffee farmers have contributed to deforestation by cutting down shade-grown plantations, increasing yields by maturing plants more quickly in the sun at the expense of habitat and biodiversity.
The new coffee takes longer to produce but is more environmentally friendly.
It is grown high in Guatemala on an organic farm and is sold under the Love Coffee, Love Nature strapline.
Bryan Unkles, Cafeology founder and director, said: “Guatemala is renowned for producing fantastic quality coffee and this product being shade-grown enhances that further.
“Protecting and developing natural habitats is vital.
“The UK consumes a huge amount of coffee and it’s important we think about the planet and rainforests when we choose what to buy.”
The coffee is certified by the RSPB, which will received a donation from every sale, as well as other organisations.
Geoff Brown, at the society, added: “It is good to have great tasting coffee which helps wildlife.
“Every time you make a cup you will be encouraging rainforest conservation and helping the RSPB charity give nature a home.”
It is said the coffee will protect birds such as the Resplendent Quetzal, which is at risk due to habitat loss, as well as a multitude of migrant birds.