A Sheffield dairy farm has mooved away from its rural home today - to urge shoppers to support British milk producers.
Family-run Our Cow Molly, based in Dungworth, set up a stall on Fargate to offer shoppers tastes of yoghurt and cheese made with British milk.
They were urged to check products to see where the milk in them came from - as often it can be imported from Germany or Australia.
Farmer Ed Andrew, who was joined by a model cow, joked: “There has been a lot of interest - it’s not very often that you get dairy farmers coming to the city centre, but I have kept my wellies on.”
He said the impact of people using products with British milk could be significant and help stop prices paid to farmers from being slashed.
Ed added: “If ten per cent of Britain’s 64 million consumers did this it would send a message to the supermarkets, which are experts in customer demand.”
Our Cow Molly is also working with the British Farming Union to rally support for local milk producers.
Milk price cuts have forced many farmers to sell their cows and close their parlours.
David Shaw, regional dairy board chairman, said the trade was ‘bemused’ by prices currently paid for milk as locally produced milk and dairy products were a ‘national speciality.’