Sheffield cupcake queen sells last shop

Amanda Perry, founder of Fancie Cupcakes.
Amanda Perry, founder of Fancie Cupcakes.
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Sheffield’s former cupcake queen has sold the last jewel in her crown - the Fancie shop on Ecclesall Road.

Amanda Perry has done a deal with Matt and Nina Bingham, owners of the successful Milestone and Wig and Pen gastropubs.

Amanda went bankrupt earlier this year after her company went into liquidation for a second time.

Her company was set up in 2007 and, at the height of the cupcake boom, had four city outlets including the original cafe on Sharrowvale Road - and was one of the best known brands in the city.

But a kiosk set up at Meadowhall proved to be a financial drain on the company as a whole.

The original business hit the rocks in May last year, but was relaunched before it collapsed with debts of nearly £100,000 shortly after Christmas.

In a blog Amanda said she had experienced plenty of ups and downs on her seven-year journey, after first making cupcakes in her kitchen at home.

“Matt and Nina will be using their passion, experience and expertise to grow Fancie as it deserves,” she said.

“They had Fancie cupcakes for their wedding four years ago and have been long and loyal friends to the business and to me personally throughout.

“They were the only choice when it came to who could take the reins and continue Fancie in the spirit in which it was started, with the ethos of great food, great cakes and great people.

“I am genuinely excited to see the business continue under the leadership of such a great couple who have all the energy, passion and expertise to make it a great success.

“And I’m looking forward to the very surreal experience of being able to go in to Fancie as a customer.”

Amanda, of Fossdale Road, Carterknowle, was able to keep trading at the Ecclesall Road shop after the company’s assets and brand were sold to an external company.

She will be discharged from bankruptcy next April.