Sheffield cupcake empire facing liquidation

Amanda Perry, owner of Fancie Cupcakes whoa re based in Sheffield
Amanda Perry, owner of Fancie Cupcakes whoa re based in Sheffield
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A Sheffield cupcake empire which grew from a home kitchen enterprise into one of the city’s biggest brands is expected to go into voluntary liquidation today.

Fancie Ltd – which The Star understands has an estimated debt of £100,000 – is to hold a meeting for its creditors at Sheffield business rescue and recovery specialist Begbies Traynor.

The news comes only weeks after the company, famous for its colourful decorated cupcakes, closed its store at Meadowhall.

A five-figure rates charge at the shopping centre is believed to be one of the factors behind the sum of money owed.

There are a number of potential outcomes from the creditors’ meeting.

But The Star understands it is likely there will be no further shop closures – and it is hoped staff jobs can be saved.

Fancie was founded by Amanda Perry, from Hillsborough, who trained as a pastry chef before setting up her own business working from her kitchen in 2007.

The first Fancie shop and tearoom opened on Sharrow Vale Road in April 2009.

Fancie currently also has a cupcake outlet in the Winter Garden, and a canteen-style restaurant and bakery which opened on Ecclesall Road in December.

Celebrities including musician Lilly Allen are said to be fans, more than 16,000 people follow the brand on Facebook, and the business has won numerous awards.

It offers catering services such as a private chef, and cupcake decorating parties.

Only four months ago, Amanda Perry spoke about the challenges of running a business in the face of recession.

“We’re in a recession and we have successfully traded through a recession,” she said.

“I’ve opened eight shops altogether, and closed three because they were in the wrong locations, so there definitely has been a lot of trial and error.”

The Meadowhall Fancie store had been open for three years before it closed in May.

At the time a post on the firm’s Facebook page said: “We have had some great times and made wonderful friends but the time has come to say goodbye and focus all our energy on our other shops and Fancie events.”

Stores which were opened in The University of Sheffield students’ union, and in Barnsley and Doncaster, and are also understood to have closed.

Amanda Perry was not available for comment.