Sheffield bid to tap into global market cash

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‘Sheffield needs to sell itself to the world’ is the message from a councillor pushing a new scheme to boost the city’s international exports.

Sheffield Council says its international trade and export strategy will help push businesses into exporting more or for the first time, bringing more money into the economy of the area.

The council is looking to secure £26.5million for the scheme by 2020 – including £5.5m each from European grants, UK Trade & Investment and private sector investment, and £10m from the government.

It is predicted the money will result in 1,300 new jobs and boost turnover in the region by £263m.

It is also forecast that it would help in developing the export potential of 3,000 firms, getting 860 businesses to export for the first time and helping 360 existing exporters tap into new markets.

Coun Leigh Bramall, council cabinet member for business, skills and development, said: “We need to be getting out there and selling Sheffield.

“We can’t wait for it to come to us. It’s such a competitive market.

“Sheffield needs to sell itself to the world.”