East Coast rail firm has announced plans to freeze more than half its fares for journeys between Doncaster and London from Thursday, January 2.
Fares on 43 per cent of all journeys made by East Coast customers will be frozen next month, with fares on tickets booked in advance frozen for 64 per cent of all journeys.
But there will be an overall average increase in fares of 1.21 per cent.
There will be an average increase of 0.83 per cent on unregulated fares, which East Coast has complete control over, and an average increase of 3.1 per cent on regulated fares.
It follows the announcement by the Government, in its Autumn Statement earlier this month, that regulated fares will rise across the rail industry by 3.1 per cent from January 2, a lower increase than the 4.1 per cent previously due to take effect.
East Coast says the move is a commercial decision to encourage passenger number growth, maximise revenue and market share, and help customers and businesses across the route.
East Coast managing director Karen Boswell said: “We’re freezing fares to help our customers and encourage more people to travel with us. This will help us to continue to grow our business, and to give back even more to the taxpayer. This is a straightforward commercial decision which is very good news for our customers and businesses across our route. It will also help East Coast to sustain our strong advantage in a highly competitive travel market.”