£100,000 investment in 3D ad firm expansion

A company at the forefront of producing animated adverts and displays for high-profile companies, using 3D technologies, has designs on expansion.

Tuesday, 9th October 2007, 5:01 pm
Updated Thursday, 11th October 2007, 2:38 pm

Newsplus Media Technologies, based at Omega Court, in Sheffield is planning to use a 100,000 injection from South Yorkshire Investment Fund’s Seedcorn Fund to develop new aspects of its cutting edge technology.

Managing director Malcolm McCormick said: “We produce creative 3D imagery for companies looking to use innovative real-life advertising. It is an exciting new technology that captures people’s attention and is a valuable tool, particularly as a point-of-sale technique.

“We have the capacity to develop unique moving images from video footage to various specifications. We are in a fast-moving industry and we aim to expand our resources in line with that growth.”

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Newsplus will use the SYIF investment to develop its technology and create a tailormade package for companies that, in Malcolm McCormick’s words, want to add a creative flair to advertising, conferencing, display stands and wall sculptures.

SYIF deputy chief executive, Jonathan Dixon, said: “The investment means that a Sheffield company at the cutting edge of the creative technology industry can grow with the developments of its market and maintain its position as an innovative firm providing unique services.”

The Seedcorn Fund was launched recently by SYIF to invest 4.6 million into early stage technology and knowledge-based businesses in South Yorkshire over two years.