Power play from online marketing

Online digital marketing and database management company PowerText Systems is targeting new sectors for business after securing a dominant position in the UK leisure services market.

Monday, 15th October 2007, 4:47 pm
Updated Monday, 22nd October 2007, 12:36 pm

PowerText’s software enables companies to run marketing campaigns, sending texts, e-mail flyers and other marketing material to target groups of potential customers held on a secure databases which forms part of the system.

“We store data on around 3.2 million customers on behalf of our clients and broadcast over 3 million messages each month,” says PowerText Systems’ commercial director Dan Brookman.

“We are constantly in touch with our clients, providing innovative ideas and solutions that drive an increased return on investment than traditional marketing.

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“We now have dedicated staff in London as well as Sheffield providing valuable support in line with our clients needs in this fast paced industry."

Loans totalling 65,000 from South Yorkshire Investment Fund (SYIF) have enabled the Sheffield city centre-based business to employ a full time sales person and a credit controller and to invest in developing its software so that it can be used beyond the leisure services sector.

“We are now dominant in the UK leisure services and there was a need to explore other areas to expand the company,” says Dan Brookman.

PowerText were introduced to the SYIF funding by John Phillips from Mercia Corporate Finance a Sheffield based business consultancy.

SYIF investment director, Karl Hodson, says: "PowerText has capitalised on using the latest technology to generate business and promote leisure services in the region.

“It is this forward thinking which has seen it enjoy success in their first three years."