Poundland to sell frozen and chilled food in 60 more stores - including at Meadowhall

The value retailer said it would roll out frozen and chilled food to 60 stores in coming weeks as it moves further into grocery sales.

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The company said it had seen a successful trial of five shops selling products ranging from yogurts to frozen fish.

It said almost one-in-10 stores would benefit from the expansion, which has seen Poundland partner with frozen food specialist Fulton Foods.

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The expansion programme will cover a number of towns and cities in the north and Midlands, with the first stores to receive the changes in Gateshead, Hartlepool, Sunderland and Nottingham.

Poundland managing director Barry Williams said: “We're here to bring customers more of what they love, and frozen and chilled food is high on their list.

“It's clear from our five-store pilot that customers have given a warm welcome to our Project Ice offer that brings our promise of amazing value to more of what they buy, week-in, week-out.”

Meadowhall will start selling frozen and chilled foods in store from the week beginning March 30 as well as the Frenchgate Centre in Doncaster.

They will also be selling the foods at the Parkgate Centre in Rotherham from March 16 and the Mexborough site from March 23.

The move comes months after Poundland said it would be selling fewer items specifically valued at £1.