Up to eight big names could be heading to The Moor in the near future, as bosses revealed 20 per cent more people are visiting this year.
The transformation from a flagging and dated street to a thriving retail and leisure area is by no means complete, but The Moor's owners say momentum is growing.
The Light cinema and three new restaurants will open this month, and more announcements are likely to follow.
Phil Huby is head of retail management at Aberdeen Asset Management, which bought The Moor in 2010. He said footfall for the first three months of 2017 was up by 20 per cent on last year.
"The upward trend is accelerating, looking at those numbers, so we are really pleased," he said.
The Light will open next Friday in an £8 million complex that will eventually house seven restaurants.
Downstairs Primark and Specsavers are already trading, but Mr Huby said a major national sports retailer was almost signed up to take another unit.
Talks are also at advanced stages with potential tenants for other vacant units, including the old BHS and two of the new central kiosks. Caffè Nero has already opened in the largest of the three.
And Mr Huby hopes soon to announce the main tenant for the final phase of the three-step development project which began with the Moor Market.
A top high street fashion retailer is in talks to take up the bulk of a new three-storey building that will be built opposite Debenhams.
"Last year really put the building blocks in place, but 2017 will be when we realise the achievements," Mr Huby said.
"We will probably be announcing up to eight deals this year - and have people in and trading."
Sheffield councillors granted planning permission for the three-storey block in December. Mr Huby said demolition of the existing buildings would begin in the autumn.
The new building will take about 20 months to complete, so should be ready in 2019 - at a similar time to the first stage of Sheffield Retail Quarter over the road.
Aberdeen is planning how best to update the rest of The Moor, and is also talking to the owners of the buildings outside its portfolio - including Debenhams.
"We are encouraging Debenhams and others on the estate to bring their units into line with the rest of it, now that it's all taking off," said Mr Huby.
"A really strong Debenhams in Sheffield city centre is good for everyone."
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