Pathos Communications Reviews: Testimonials From Some of Their Clients
Pathos Communications is disrupting the PR industry by offering a ‘pay on results’ performance-based PR approach, instead of relying on the old (some would say outdated) practice of insisting on clients paying upfront for media services before any work has begun – to say nothing of actual results being delivered. Pathos believes that PR agencies and digital media agencies in the business of promoting companies and brands should share risk with their clients.
Pathos Communications is a gamechanger, and they say their clients have only great things to say about them.
“What they offer is very unique. They have a highly curated group of business publications and a way of working that is super efficient that’s super important for someone like me, who, I have zero extra time. They have a very lean team that one can work with and get to publication extremely fast and extremely efficiently, and I highly recommend their services for any company of any size looking for an efficient process to get published in some of the best publications today,” says Malinda Sanna, CEO and Founder of LookLook. She gave a glowing review to Pathos’ way of working and highly recommends them to businesses of all sizes not just because of their efficiency, but because they offer flexible packages which means that smaller companies are not faced with the same price tag as their larger corporate counterparts. Pathos Communications offers a more sensible method of billing and caters to every client’s needs.
It can be hard to write an article about yourself or your company but as Nichelina Mavros, Co-Founder of Depanneur, mentions, “They [Pathos Communications] really made me comfortable and really brought the story to life out of me, which I couldn’t have done myself, I’m really glad I did it.”
Another reviewer, Denise Drace-Brownell, co-author of The First Nazi and CEO and founder of DDB Technology, says that, “We have a very innovative vision project that impacts millions of people around the world and we wanted to maximize the information to some of the business community, we ended up working with Pathos Communications and they did a spectacular job,” going on to state that she was happy with the company’s writing services, which she was very pleased with as the articles were of excellent quality and aligned with DDB’s brand.
Mohan Uttarwar, the CEO of OneCell Diagnostics that develops technology to fight cancer, was quoted saying that Pathos truly believe in what they do and that is what makes their services so special. As an entrepreneur himself, he respected the work done at Pathos Communications: “They were open to getting my feedback and my comments and changed the plan from a product oriented article to an op-ed type of article and sure enough it was published and so, very professional team, very creative thinkers, very different business model and I think I’ve definitely no hesitation recommending the team.”
Another Pathos Communications client, Michael Mast, the founder of Main Street Lodge, was also extremely pleased with the work that Pathos Communications did for him: “Pathos did a great job of explaining how to really put legs under the thing – the story was great, we got it published in four different outlets and I’m looking for really great things from it.”
Perhaps one of the few things that Pathos Communications could work on is providing more options for clients instead of just focusing on published articles, such as outreach with influencers or other business brands that can create a higher impact. But their current approach is definitely hitting the right spot with all the positive Pathos Communications Reviews available online.
Another satisfied customer, Yi-an Yang, the CEO of Amah Health, talked about how she worked with Pathos Communications, not once, but twice – returning for more work the following year. Stating that she got her articles published quickly in two notable national publications, she said: “We did another round with Pathos Communications, this time I’m seeking investment from private investors, and they helped me get published in USA Today.”
Working with Pathos a second time around gave Yi-an a chance to better understand what kind of results she really wanted, going on to say that she enjoyed the time she spent talking to Pathos about the strategy for Amah Health because of the knowledge transfer that they shared and she discovered just how passionate the Pathos Communications team is in bringing her vision to life.
With the business model of legacy media brands under stress, there is more demand than ever before for high quality, newsworthy content that has editorial integrity. The question for media brands is who they can trust to curate these stories, and connect with story sources, whoever and wherever they are. That’s what Pathos Communications is all about.
Kirk Harris, the Director of Drone Service Alliance, shared that, “We’re a client of Pathos Communications, it’s been a good experience since they contacted us. Very professional, very efficient process… what I like about Pathos is, they don’t charge you upfront, they charge upon delivery of service. And their service is very efficient, very quick, and they get you in top-tier publications as soon as you start the process with them.”
Many of Pathos Communications’ clients were sceptical at first, especially when they received that first piece of outreach detailing what the company can do for them – there are too many companies that send out cold outreach in an attempt to close sales which can be a bit off-putting. But as a pay-on-results business model, many of their potential clients took the plunge and tested out their service because they didn’t see the harm in it. If it worked, great, if it didn’t, they weren’t losing much, apart from a minimal time investment.
One of the ways Pathos Communications works differently to traditional PR firms is that they proactively reach out in a targeted way to companies they believe have a newsworthy story to tell, that can fulfil editorial demand.
“There’s not much of a point trying to sell a story on a company when there’s no story there, editors and producers have a very well-trained sixth sense when it comes to spotting puff pieces and vacuous PR,” explains Omar, the founder of Pathos Communications, “we want to stand out by approaching and appealing to businesses that have something substantive to say, that the media will respond to.”