Out Front for Blades tickets

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Advertising agency Front has been spearheading a campaign to help Sheffield United to sell season tickets.

The city-based agency’s True Blades are at The Lane campaign has been rolled out through direct mail, online media, press advertising and PR initiatives.

Not long after the campaign’s launch, 10,000 season tickets had been sold despite the Blades being relegated to League One.

Front director Joe Chetcuti said: “As a lifetime supporter of United this is a dream job so I’m pleased to be doing my bit to get fans like me into the ground to show their support.”