A Sheffield design agency colouring clients’ worlds with the help of psychology is in the pink.
Branding company Tonik set up less than a year ago but has just has taken on two new graphic designers to meet increasing client demand.
Tonik is the only agency in the north to use colour psychology as a basis for its clients’ branding.
Its design process utilises research into the effect of colour on the mind, body and emotions to create powerful brand identities that attract and engage a company’s ideal customers.
The approach goes far beyond what most people know about colour - that red conveys passion and blue conveys trustworthiness, for example, explained Joe Morris, commercial director of the company based in Sheffield’s Aizlewood’s Mill. “It looks at the tones, the hues and the colour families in accordance with the brand values and personality of each business.”
“Things are really starting to take off for us. We’re now being approached by large companies in London who have seen and like our work.”
After five months of looking for a new graphic designer with the right skillset, Tonik found two at the same time and recruited Brendon Crossley and Ala Kowalczyk, They started in July and are already involved with some of the larger projects Tonik has recently taken on.
Ala, 24, completed her degree in graphic design at Newcastle University last week and comes to Tonik from Bluetree Design and Print in Rotherham. Brendon (22) completed a degree in graphic design at Huddersfield University last year and worked for UYR in Wakefield.
Tonik works with clients across the country, creating everything from a full brand identity to website, stationery and marketing materials. Recent projects include car dealer Mike Brewer Buys Your Car, a large Sheffield restaurant and a new charity.