New High-tech Australian infrared workout studio coming to Sheffield's Ecclesall Road
An Australian fitness brand billed as “the world’s first fully automated infrared group training experience” is set to open its first UK site in Sheffield.
Joy In Movement - known as J.I.M - has confirmed on social media that it will open at 1–3 Berkeley Precinct, Ecclesall Road, in the unit previously occupied by Chopstix.
The studio will mark the company’s official entry into the United Kingdom market, with an opening date yet to be announced.
The brand has promoted the move on social media as bringing “Australia’s hottest workout” to Britain, under the slogan: “Meet J.I.M - the workout you’ll actually love.”
J.I.M’s concept centres on 30-minute, low-impact group workouts enhanced by infrared heat technology.
The company claims the format delivers “twice the results in half the time” by combining functional strength training, mobility work and heat-based conditioning.
According to the company, its infrared sessions are designed to activate deep muscle groups, accelerate fat burn and improve flexibility, while also supporting circulation, recovery and sleep quality.
Website materials state that potential benefits include detoxification, stress reduction, improved skin health, weight loss and pain relief.
The Ecclesall Road studio will operate 365 days a year, with classes scheduled from 5am to 10pm and more than 100 sessions offered weekly.
The company says its mission is to get people fitter, healthier and more active by creating a “fun, non-intimidating” group training experience that leverages technology and infrared heat.
Promotional material emphasises an inclusive environment, distancing itself from traditional gym culture.
Messaging highlights “no pressure, no mirrors, no gym bros” - and notably, “no burpees.”
J.I.M says it has developed a database of more than 1,000 movements across 28 systemised infrared workout formats.
The Sheffield site is expected to offer a wide range of classes, including:
- Afterburn, a low-impact session designed to elevate metabolism for up to 36 hours post-workout
- LIIT, a joint-friendly alternative to HIIT combining dumbbells and intervals
- Burn and Limitless, higher-intensity formats aimed at boosting calorie expenditure
- Sculpt and Core, focused on abdominal strength and definition
- Peach, a glute-focused resistance band workout
- Box, a boxing-inspired cardio session
- Flow, Align and Freeze, designed to improve mobility, balance and flexibility
- Rolled, an active recovery class using foam rollers
Further details, including membership pricing and a confirmed opening date, are expected to be released in the coming weeks.