New era for tourism in Peak District and Derbyshire

Eccles Pike looking towards Mount Famine and Kinder Scout
Eccles Pike looking towards Mount Famine and Kinder Scout
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Tourism in the Peak District and Derbyshire is on the brink of a new era as a newly-restructured board looks forward to the new year.

Changes at the top of Visit the Peak District and Derbyshire, the area’s official tourist board, have been made with the future of the national park in mind.

Jo Dilley, who has been involved in the strategic development of the tourist board since it began, has been appointed destination management organisation director.

Her appointment comes following a review of the tourist board, instigated by its key public funders to assess its performance and achievements since it was set up nine years ago.

The review panel – consisting of representatives from public and private sectors – also recommended ways in which the tourist board’s structure and operations could be modified to ensure its continued success. A new structure has now been approved by both the review panel and Visit Peak District and Derbyshire’s board.

Paul Roden, chairman of Visit Peak District and Derbyshire, said: “I am delighted to welcome Jo Dilley as director.

“After nine years as a pivotal member of the tourist board’s senior management team, she is the ideal choice to steer the organisation through its current period of transition.

“I would like to assure visitors, stakeholders, patrons and members that they can continue to count on the high standard and wide range of services they have come to expect from the tourist board as we embark on an exciting array of marketing activity in 2015 and beyond.”

David James, former chief executive at the tourist board, will join Bath Tourism Plus as chief executive.