Naylor secures key Japanese contract

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Naylor Industries has shipped the first container load of its Yorkshire Flowerpots to Japan.

The Barnsley-based pipe and concrete product manufacturer was named one of the 200 private British companies with the fastest growing overseas sales last year after they grew by 25.7 per cent.

The Japanese order – for a distributor in the Tokyo area – follows a number of smaller export orders from Japan, Scandinavia and North America.

Naylor is best known for its range of drainage pipes, but launched its Yorkshire Flowerpot subsidiary a decade ago, to targets the upper end of the market, supplying prestige garden centres, but not the big DIY sheds.

Since then, the business has become the UK’s largest manufacturer of terracotta pots

Naylor’s classical British designs boast a unique ‘frost-proof’ guarantee, which distinguishes its products from overseas competitors, whose pots are often vulnerable to damage in freezing conditions.

The firm’s emphasis on quality has also paid dividends in the form of a licensing deal which has resulted in the Royal Botanical Gardens’ logo appearing on its range of Kew planters.

Last year, the company added high-quality frost-proof glazed garden pots to its range.