Meadowhall scoops award

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Meadowhall has won an award for its PR strategy to market the centre to shoppers, the community and retailers.

The shopping centre has received a BCSC Purple Apple Award for its 2010 PR strategy.

The honour celebrates excellence in advertising, marketing, PR, events and community engagement campaigns.

The awards took place at a ceremony and dinner in London, hosted by actress and comedienne Meera Syal.

Richard Pinfold, marketing director at Meadowhall, said: “It is a huge honour to receive a Purple Apple Award and we are particularly delighted to be only one of four centres recognised with a top award on the night.”