Meadowhall praised for Ladies’ Night mobile app

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An interactive mobile app offering discount offers at Meadowhall has been highly commended at an awards ceremony.

Meadowhall Shopping Centre, in conjunction with SmartFocus, designed the app so when shoppers visited hotspots during the Ladies’ Night event last May they received discount offers from retailers.

The centre was highly commended for Retail Campaign of the Year at the Effective Mobile Marketing Awards in London.

Gina Rand, Meadowhall’s digital marketing manager, said: “We are developing the app to work with the key events we host for our shoppers, and our Ladies’ Night event provided us with the perfect opportunity to test this new platform which proved a huge success on the night.”