Masterclass fuels brothers’ ambitions

Will (left) and Ali English of 'Pastures Moo, the Barnsley-based business manufacturing handmade luxury dairy ice cream
Will (left) and Ali English of 'Pastures Moo, the Barnsley-based business manufacturing handmade luxury dairy ice cream
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Two brothers from Barnsley are tasting success after launching a luxury ice cream business.

Ali and Will English spent a year researching the market, consulting industry trade body the Ice Cream Alliance and blind testing recipes on their family before starting ‘Pastures Moo’ to fill a niche they discovered for handmade ice cream.

The duo decided that starting in the winter, when demand for ice cream is low, would give them the chance to perfect their recipes and iron out any wrinkles.

They couldn’t have been more wrong. Customers loved the taste of the 21 different flavours they created and the business took off.

So much so, that other members of the family have ended up studying for food hygiene qualifications so they can help Ali and Will keep up with demand.

Pastures Moo’s success so impressed one of its suppliers that they recommended the brothers for places on a two-day master class last month at the ‘International School of Gelato’ in San Clemente, near the Italian resort of Rimini.

There, the brothers learned the secrets of artisan ice cream making through a combination of theory and practical sessions, including one-to-one tuition from top ice cream chefs.

“To secure this invitation so early in our careers was a true honour and has allowed us to extend our knowledge and skills so that we can continue to drive the business forward,” said Ali, 20, who completed an apprenticeship in food manufacturing before setting up the business with Will, 17.

“We have never been short on enthusiasm to make this business a real success story but our trip to Italy has shown us other ways in which we could carve ourselves a real reputation for the best ice-cream outside Italy.

“We will be looking for new, larger premises in order to cope with the increase in demand from both trade customers and home delivery customers and hope that we will also be able to open our first ice-cream parlour.”

In addition to offering a home delivery service, Pastures Moo - - sells to independent retailers and restaurants.