Marketing group buys city firm

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Marketing group WEARE 2020 has acquired Sheffield-based creative agency Iris Associates and unveiled plans to restructure.

The organisation, which has offices in the former Players Café in Attercliffe, as well as London, Swindon, Newbury, Ipswich and Derby, is splitting its operations into a marketing arm, called 2020, and a specialist consulting business called 2020 Consulting.

Following the acquisition of Iris, its managing partners, David Wood and Maria Vardy, have become managing directors of the brand communications operations within 2020.