Marketing firm Jaywing in Sheffield reorganises for growth

It has announced plans to create a ‘more integrated, collaborative and client-centric structure’, bringing together all areas of the business.

Bosses say it will enable services to be more readily accessed by clients, while improving efficiency by streamlining processes and systems.

The whole business will adopt the Jaywing brand and the Epiphany name used in Leeds will be dropped.

The company employs 350 and is based on Albert Works, Sidney Street, in the Cultural Industries Quarter of Sheffield.

Clients include first direct, Castrol, Asda, PepsiCo, Sky, Center Parcs, Stokke, Pandora and HSBC.

Andrew Fryatt, chief executive of Jaywing, said: “Since joining the business three months ago, I have been impressed by the organisation as a whole and its exceptional people. However, it became clear that we need a structure that enables us to support growth across all of the disciplines offered by our specialists and better respond to unprecedented levels of transformation right across our industry and in our client sectors.

“The changes announced today will allow us to be more client and market-centric, whilst building expertise in key verticals to continually improve our delivery and effectiveness. The performance marketing capabilities of Epiphany will now be fully integrated within Jaywing, allied to our data science heritage and creative skills.

“The structure of the UK business has previously been based on acquisition and geography, but the experience of the last few months has underlined the need for change.

“We need to work more collaboratively, adapting and evolving our offer and assembling our many specialisms to better meet our clients’ challenges.

“This new structure facilitates this and puts us in the best position to showcase the incredible skills within the agency, whilst also improving efficiencies to enable a more integrated way of working.

“Unfortunately, as part of this process, there may be a small number of roles impacted across the UK business.

“We believe that this is positive news for our existing client base, and will also allow for better knowledge sharing and working practices between our teams.

“I believe we are extremely well placed to offer precisely what clients want and need right now - brilliant creativity, sophisticated expertise in data, performance marketing and the application of technology to marketing challenges, and I am looking forward to continuing to work with the fantastic talents within the agency.”

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