Knights in shining armour launch Project Yorkshire crusade
Project Yorkshire: A Playground Like No Other, their new short film narrated by home grown Hollywood superstar Sean Bean, had its world premiere with a VIP cinema screening at Everyman Leeds on Yorkshire Day – WATCH THE FILM HERE.
But that was just for starters.
The film - which has already gone viral with around 100,000 video views in the first 24 hours - will be followed with the online launch of around 10,000 digital assets including stock video footage, photos and artwork to help market God's Own Country on their website at www.projectyorkshire.co.uk.
Project Yorkshire then includes a huge campaign to promote the film, the assets and the wider economy,
With a #shareitforyorkshire hashtag the battle cry aims to sell the county as the greatest place on the planet to live, study, work, invest and do business.
They hope to encourage post-pandemic investment in Yorkshire and further boost the county's already whopping £110 billion economy.
The film highlights the county as the home of digital technology pioneers, advanced manufacturing, healthcare innovation and engineering, with the largest banking, legal and professional services hub outside London.
It also champions Yorkshire's world-class food and farming sector.
The 37-year-old film-makers, who earned their spurs with Peter Jackson on The Hobbit, are best known for their own true life coming-of-age debut film, called Scott and Sid, which won Best British Film at the 2019 National Film Awards UK.
"There are three parts to this whole project," explained Sid at the Project Yorkshire screening for round 200 people, representing high profile sponsors and supporters, including media partner The Yorkshire Post.
"We've got the film, the stock library, which will be available via our website at projectyorkshire.co.uk and the third part is a huge campaign over the next 12 months, to promote the project, the film and the wider economy, to get people to visit, live, invest and study here.
"We do this because we are proud of where we live. We want to thank everyone for backing our vision - now share it and pass on the baton."
Their award winning film helped to open doors with Project Yorkshire backing from councils, including Bradford, Calderdale, East Riding, Harrogate, Hull, Kirklees, Leeds, Scarborough, plus North Yorkshire Growth Hub and Marketing Humber.
Businesses and universities have also invested in the film including LNER, Betty's, Masons of Yorkshire, Clarion, Hunters, University of Hull, Leeds Trinity University, First Bus, Direct Line Group, Siddall and Hilton and Sands Wealth Management and Hilton Products
Others supporters include Shipham Valves, Q5, Grantley Hall, Accu, Exa Networks, Just Teachers, Harringtons, Yorkshire Life Magazine, Kirklees College, The Deep, Nufarm, West and North Yorkshire Chamber of Commerce, Howarth Timber and GFM, Vincent & Brown, Accu, ASE Autogate, Addison and Synergize.
Public sector companies include Visit Leeds, Visit Bradford, Kirklees Council, Visit Harrogate, Scarborough Council, Visit Hull and East Yorkshire, Discover Yorkshire Coast, North Yorkshire Growth Hub, Calderdale Council and Marketing Humber.
LINKS:
Facebook: www.facebook.com/ProjectYorkshire
Twitter: @ProjectYorks