Jump on the bus, urges ad

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SOUTH Yorkshire’s biggest bus company has been filming for a new TV advertising campaign which is aiming to get more passengers on board.

The marketing campaign, called ‘We Believe’, will use TV and radio advertising in prime-time slots.

Dave Alexander, First’s regional managing director, said: “We are making significant investment in our business to continue to improve our service offering to customers.

“We know that high prices at the fuel pump are persuading more people to look at public transport alternatives.

“This TV and radio campaign is an exciting new approach to marketing our services.

“I’m confident it will help to persuade those considering relying less on their cars that the bus is a reliable, comfortable and cost-effective alternative.”