Joada focuses on jobs for students

Joada Allen-Booth of Visualisedit, with Allan Wood of UK Steel Enterprise. Pix: Shaun Flannery/
Joada Allen-Booth of Visualisedit, with Allan Wood of UK Steel Enterprise. Pix: Shaun Flannery/
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Media lecturer Joada Allen-Booth has launched her own company, with the hope that it could create jobs for some of the young people she tutors.

Joada, 29, has been lecturing on video and animation at Rotherham College for five years, starting out on a freelance basis while still working for outdoor broadcasters and a range of production companies.

The college job became full time, but Joada was keen to keep her hand in on the creative side, so she began to look for ways of going part time again.

Darren McDool from Rotherham Youth Enterprise told Joada about help she could get from the Kickstart Fund, established by UK Steel Enterprise.

She set about writing a business plan and now she has launched her own company, Visualisedit, which specialises in all forms of video production.

“Darren comes into college regularly to talk to the students about self-employment so I asked him what I needed to do,” says Joada.

“He told me about the Kickstart Fund and I realised I could create a business that would help me achieve all my goals.

“I love helping young people create videos and games, I also love creating my own video work so my aim is to keep lecturing part-time and provide experience and work opportunities for students who have completed their studies.

“If, through my business, I can take young people on as freelances I’ll be getting the best of both worlds and giving the students I lecture a helping hand on the career ladder,” says Joada.

UK Steel Enterprise is a Tata Steel subsidiary that encourages job creation in traditional steel areas.

Its Kickstart Fund provides grants of up to £500 to help start-ups buy essential equipment or services.

“I would not have been able to launch the business without the grant. I now have the equipment I need to make professional standard videos for clients, which is a major transformation for me,” she says.

“College has been excellent in supporting me, as has UK Steel and Darren. I’m really excited about what the future holds for me and my new business.”