She was the dazzling entrepreneur who was hailed ‘Business Person of the Year’ at the first City Region Business Awards last year.
Now, as we gear up for the second year of the contest, Sipra Deb – who has kindly agreed to be a judge – reflects on what it meant to win.
The City Region Business Awards are on July 3 at Ponds Forge International Sports Centre, in Sheffield. They take the winners from the area’s six biggest business awards and pit them against each other across 13 categories to find the ‘first among winners’.
Sipra Deb founded the Play Arena, on Little London Road, Sheffield, without any prior business knowledge. Today it is one of the UK’s biggest play and indoor entertainment centres.
She said: “When you start a new business, the challenge provides the adrenaline rush to keep you focused. “Once the initial period passes, often motivation is hard to cultivate.
“Winning the first City Region Award for business person of the year was an enormous honour personally, but alongside it gave me the added motivation to keep pushing the boundaries.
“The award reinforced both mine and my team’s belief at The Play Arena that we were doing things right and doing them well.
“Alongside this, winning brought with it recognition for the business and what it was all about. In business, a lot depends on profile and there is no doubt that The Play Arena, and I, have a much stronger profile as result of winning.
“In terms of PR, you couldn’t ask for a better platform – you always have family and friends as supporters but now you have the public too!
“So all in all it’s been an amazing experience that I will hold close to my heart and also one that gives me the impetus to keep on pushing myself as an entrepreneur to be the best.”
The City Region Business Awards this year have an Apprentice theme – and the speaker is Nick Hewer, a star of the hit BBC show.
He will be ably supported by BBC Look North’s Clare Frisby who is returning as host. The presenter will run the show after a superb performance at the launch last year.
This year’s contest will celebrate the importance of apprentices to the region’s fast growing economy, The ceremony brings together contests run by the region’s four Chambers of Commerce, plus for the first time, the Derbyshire Times and the Mansfield Chad newspapers.
Entries from a bigger geographical area gives the event even greater prestige.
For ticket information call Haroldine Lockwood on 07803 505658 or email firstname.lastname@example.org