How international investment is being supported in Sheffield and what other cities can learn
On Wednesday February 5, Jerry Cheung, managing director of New Era Developments UK, was confirmed as the new President of the Sheffield Chamber of Commerce and Industry (SCCI) in a handover ceremony at the Chamber’s AGM.
During the day, Jerry shared his appreciation for his appointment and expressed how his goal during his presidency is to continue his commitment to broadening international trade in Sheffield and opening up new opportunities.
Looking forward to the next two years of his role at the SCCI, we asked Jerry how he plans to support international trade and what Sheffield is already doing right that other cities can learn from.
How is Sheffield encouraging overseas investment right now?
“Last year, Sheffield City Council adopted an international strategy, which provides Sheffield with a coordinated framework for global engagement.
“The strategy includes encouraging foreign investment, using Sheffield’s twin city links, supporting local universities and businesses to expand overseas and dedicated funds to support partnerships and international outreach.
“But beyond policy, what makes Sheffield stand out is collaboration.
“The Council, the SCCI, our universities and private sector partners are aligned in promoting the city internationally. That joined-up approach gives investors confidence.
“They see a city that speaks with one voice and understands its strengths.”
Jerry added that Sheffield’s strengths in advanced manufacturing, clean energy, digital technology and education position it well in the global marketplace.
“We are not trying to be everything to everyone.
“We are focusing on the sectors where we are globally competitive and building strong, long-term relationships with international partners.”
Over the last 10 years, you’ve brought New Era Square to life. What has been the secret to your success at the development?
“We’re now 10 years on from the groundbreaking at New Era Square, and it’s fantastic to see how far we have come with the development in that time.
“Our success at New Era Square has come from patience and faith in our long-term vision for the area. Encouraging for businesses here hasn’t happened overnight, but rather a dedication to becoming a trustworthy organisation that fosters cultural understanding and a willingness to invest in relationships as much as the infrastructure.
“We’ve also worked hard to ensure that the businesses we are welcoming into the development will provide benefits to the wider city.”
What can other cities learn from Sheffield?
“Alongside investment and a robust strategy from both the council and the SCCI, Sheffield has also become an attractive place to live, work and enjoy through the city’s branding.
“The way the city showcases itself, as a green, innovative and welcoming place, is powerful. International investors are not just choosing a business location, but they are also choosing a lifestyle for themselves and their employees.
“As a city, Sheffield is authentic in the pride of our industrial heritage, but we are equally forward-looking. By telling a clear story about who we are and where we are going, we make it easier for international partners to see how they fit into the future of Sheffield.”