Healthy expansion targets in Europe

Gavin Edley, Managing Director of Vitalife Health with products he is selling in the UK and mainland Europe.
Gavin Edley, Managing Director of Vitalife Health with products he is selling in the UK and mainland Europe.
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Health products entrepreneur Gavin Edley is targeting growth in Europe after trebling the turnover of his business in a year.

Gavin launched Vitalife Teas in 2010, supplying Japanese Matcha and other teas via the internet, after identifying a gap in the market for herbal tea blends that are reckoned to bring health benefits.

Earlier this year, the 26- year-old former Brinsworth Comprehensive School pupil expanded Vitalife’s product portfolio, setting up Vitalife Health to sell a range of vitamins, minerals and supplements guaranteed to be free from artificial ingredients.

The company, based at the Fusion@Magna Business Centre in Rotherham, sought help to expand into Continental Europe from Rotherham Investment and Development Office.

RiDO’s business co-ordinator Bob Langley used the organisation’s European Union funded Soft Landing Zone project to help Gavin to test market key products on his website in French, German and Greek, prompting numerous enquiries from those countries.

As a result of that initiative and Vitalife’s international connections it has now secured a major contract with an agency in Norway, which has resulted in Vitalife vitamins being sold in sports megastores across Scandinavia.

Gavin Edley said: “This has been a hugely successful year for us and we have seen our turnover triple year on year. It’s great to be able to create new jobs at our stores and by the end of this year we also plan to take on a dedicated export sales person. We are planning to open more new stores here in the UK and across mainland Europe over the coming months, with support from RiDO. It is a really exciting time for our business as we look at ways to expand even further.”

Bob Langley added: “It is great to see Gavin’s business going from strength to strength with him taking advantage not only of UK opportunities, but also operating internationally as well.

Our Soft Landing Zone service is here to help local entrepreneurs to access opportunities across the globe, as well as supporting overseas businesses.”