One of golf’s top events has called on Sheffield Hallam University’s Sport Industry Research Centre to carry out a study of its economic benefits.
Ryder Cup Europe has asked the Centre, also known as SIRC, to look at the impact of the 2014 competition between teams from Europe and the United States, which will take place at Gleneagles.
SIRC has a proven track record of undertaking economic impact studies on some of sport’s most prestigious events and has previously studied the Open Championship in Scotland.
Its study methods have been used to assess the Irish Open, the Women’s British Open and The Curtis Cup in addition to recent major studies of Wimbledon, The ATP World Tour Finals, The London Marathon, Rally Ireland and The Tour de France Grand Départ.
SIRC director Professor Simon Shibli said: “After the brilliant recent editions of The Ryder Cup at Celtic Manor in 2010 and last year at Medinah, we welcome this opportunity to work with Ryder Cup Europe on another iconic event.
“While spectators and television viewers see an awesome spectacle, behind the scenes there are significant economic and wider legacy benefits. We plan to measure these and to demonstrate the event’s value to Scotland and its economy.”
Richard Hills, Europe’s Ryder Cup director, said: “Assessing the economic impact of The Ryder Cup is of huge importance and we are confident that SIRC’s extensive research and proven methodology will highlight the value of investing in this great event to our host nation, our host venue and event partners.”
SIRC will gather information from the broadest possible cross section of people involved in the event, including spectators at and after the event.