Growing exports in Poland and the USA is Vitalife’s cup of tea

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Vitalife Teas is planning to grow its export markets after winning orders from consumers and retailers in Germany, France and Australia.

The Rotherham firm specialises in distributing Japanese Matcha green tea, different blends of which are claimed to offer a range of health benefits.

Now, on the back of its existing export successes, the company is targeting potential markets in the United States and Poland, with the help of Rotherham Investment and Development Office, RiDO.

Vitalife was founded by managing director Gavin Edley in 2010, when he spotted a market for herbal teas with potential health benefits and began working with a Japanese tea specialist.

Since then, he has developed a number of blends of tea and one of cocoa, which he claims can help with everything from calming upset stomachs and assisting weight loss to strengthening the immune system and slowing down the ageing process.

The company moved to Fusion@Magna in March 2012.

Since then it has received help from RiDO’s European Union-funded Soft Landing Zone project, which helps Rotherham companies trade in international markets and encourages foreign inward investors to locate in RiDO’s business centres.

“We have had some great support from RiDO to identify new markets and to research opportunities in Europe, the US and Australia,” said Mr Edley.

“We are also working with RiDO to establish a distributor network outside of Europe. Their help has been vital in putting us in contact with organisations such as UKTI and with trade associations in specific countries.

“We see tremendous market opportunities internationally for our products and are really excited by what the future holds for us.”