Google launches free web training at Digital Garage in Sheffield

The Digital Garage will be open for six months.
The Digital Garage will be open for six months.
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Google has chosen Sheffield to be the first UK city to host its high street digital training centre.

The Digital Garage will open in Barker's Pool today, offering free digital skills training seven days a week for the next six months.

Google's Digital Garage pop-up in Barker's Pool.

Google's Digital Garage pop-up in Barker's Pool.

People will be able to learn everything they need to make the most of online opportunities, from developing their own web presence to growing their business or charity online.

Courses will be available, or people can just pop in for free advice.

Google EMEA's vice president of marketing Torsten Schuppe said: "In the digital age, a basic understanding of how the online world works is useful; and when it comes to business, it’s essential.

"We are here to ensure everyone in Sheffield has access to the best free training and advice and are particularly excited to open the first ever Google digital skills training centre on a British high street right here in the Sheffield city centre.

"This will make it even easier for you to just pop in and get the skills you need to find opportunities to excel in what matters most to you, grow your business, or launch the next big idea."

According to the British Chambers of Commerce, more than 90 per cent of jobs will require digital literacy in the near future. But 76 per cent of UK firms say they have a shortage of digital skills in their workforce.

This can be due to a lack of time for staff training, the high cost of training or the difficulty in developing the right skills.

Director of city growth at Sheffield Council Edward Highfield said: “We are delighted to welcome Google’s Digital Garage to Sheffield, a fantastic addition to the heart of our city centre.

"We know there is still more to be done to empower people to use the internet and tackle the issues that prevent people from engaging with rapidly changing digital culture.

"We encourage everyone to take full advantage of this unique opportunity, and look forward to seeing how Google can build even further on Sheffield’s reputation for growth, innovation and business success.”

And Louise Haigh, shadow digital economy minister and Labour's candidate for Sheffield Heely, said: "This is a major coup for Sheffield.

"With investment in the city centre and major businesses choosing to make Sheffield home, now could not be a better time for the leading digital business on the planet to come.

"Too many small businesses lack the digital skills needed to unlock growth because the training isn’t available. Bringing Google’s experts to Sheffield will change that and thousands of businesses will benefit during their stay.

"With our world-leading video games industry our ambition should be to make Sheffield the UK’s digital centre which will bring with it high-paid jobs for local people."

To register for a course visit The Digital Garage opens today.

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