Google aims to make Sheffield a city of digital experts with its pop up high street training centre.
The tech giant’s Digital Garage opened in an empty shop unit in Barker’s Pool today.
The slick and colourful space will be home to 12 online experts seven days a week for the next six months.
They will offer free advice on how to make the most of the web to businesses, individuals and community groups or charities.
People can drop in for a chat, or sign up for one of a range of training courses.
A key aim is to fill the digital skills gap that exists in the city by making people better qualified for tech jobs and also enabling them to start or improve their own businesses.
At the launch Louise Haigh, shadow digital economy minister and Labour’s candidate for Sheffield Heeley, said it was a ‘major coup’ for the city.
She added: “With investment in the city centre and major businesses choosing to make Sheffield home, now could not be a better time for the leading digital business on the planet to come.
“Too many small businesses lack the digital skills needed to unlock growth because the training isn’t available.
“Bringing Google’s experts to Sheffield will change that and thousands of businesses will benefit during their stay.
“With our world-leading video games industry our ambition should be to make Sheffield the UK’s digital centre which will bring with it high-paid jobs for local people.”
Several city business owners also spoke at the launch, explaining how advice from Google had allowed them to grow.
Visit g.co/SheffieldGarage to sign up.
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