Gilder Group in Honda deal

Garry Scotting of Gilder Group. Picture: Sheffield Newspapers
Garry Scotting of Gilder Group. Picture: Sheffield Newspapers
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Sheffield-based motor retailers, The Gilder Group, has snapped up rival firm Peter Brooks Honda in a multi-million pound deal - its second major purchase of the year.

The group has bought the two Brooks’ sites, on Chesterfield Road, Sheffield and Doncaster Road, Rotherham - and taken on 58 employees.

It follows the January purchase of Heron Newark’s two Volkswagen sites.

The latest deal will see turnover grow to £200m-a-year and staffing to almost 600.

Gilders also owns eleven Volkswagen, Audi and SEAT sites across South Yorkshire, North Derbyshire and Lincolnshire.

Chief executive Garry Scotting, said the Honda marque sat well with the firm’s current stable of quality German-owned brands.

He added: “In our second acquisition of 2011, we have added a new franchise and a popular brand to our existing retail portfolio.

“Both of the new sites are within optimum drive-time of our head office at Meadowhead, Sheffield. “We plan to invest and develop the two sites over the next few years to enhance the service offered to customers and facilitate a seamless transition into The Gilder Group portfolio.”

In January Gilders bought Heron Newark’s two Volkswagen sites, comprising cars, including trade parts, and light commercial vehicles.

The company can trace its heritage back almost 100 years.

Records show William Gilder was running a car sales and service business in Sheffield as early as 1912.

J.Gilder and Co was formed in 1938 and in 1953 the company sold the very first VW Beetle on British shores.

The group is owned entirely by Garry Scotting after a buyout in 2002.

He has spoken about the importance of not making acquisitions purely for quick growth.

He added: “We are interested in quality brands of two or three sites that give us an opportunity.”