Firm saddles up for campaign

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Pedal power has received a boost in Sheffield after another company joined the city’s cycling programme.

Internet provider PlusNet has signed up to BikeBoost, funded by Sheffield Council and which offers the free loan of a top-brand bike and cycle accessories for people to try their hand at cycling without the commitment of buying a bike.

At the end of the loan period, trialists can return the bike or look to purchase at a heavily discounted cost from the high street. In addition to the free loan, trialists can also enlist the help and support of instructors.