Festival to create £100m of business

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With £100m of trade up for grabs, Sheffield City Region companies are being warned they can’t afford not to be part of the International Festival of Business.

Just ignore the fact that it’s based in Liverpool, organisers say.

The IFB, which features 240 events across the North throughout June and July, is being hailed as the biggest event in the UK since the Festival of Britain in 1951 and the biggest business bash in the world in 2014.

Bosses from more than 80 countries are set to attend with one aim - to do business.

The Government is throwing its weight behind the festival that’s being billed as “a national event that just happens to be in Liverpool.”

The ambition is to generate £100m of trade in the medium term to help rebalance the north-south economy and boost manufacturing over the service sector, according to Max Steinberg CBE, chair of IFB 2014.

He said: “The Chinese vice-consul to Britain said he’d told Beijing to bring as many companies as possible. The UK is the fastest growing G7 economy and this is where they want to be.

“This is a major, major opportunity for your business. This is not a Liverpool event, it just happens to be in the city.”

Launching the IFB in January, Prime Minister, David Cameron, said: “This is going to be an event of unprecedented scale.”

Highlights are set to include the BT global leaders’ event on June 18 and talks and events on India, nuclear power, maritime trade and manufacturing - Sheffield Global Manuacturing Festival is part of the programme - as well as 19 international trade events featuring countries from Latin America and the States.

See the programme at: http://www.ifb2014.com/