A hi-tech South Yorkshire design company has rejected the idea of moving south because of the reputational benefits of being based on the Advanced Manufacturing Park.
Performance Engineered Solutions’ managing director Mike Maddock says the company considered moving after spinning out of AMP Technology Centre-based Bromley Technologies.
Although a move south might have taken it closer to leading customers in the motorsport industry, PES decided an AMP address brought more advantages.
“The AMP is so strong and the network is so good,” says Mr Maddock, who says that, for hi-tech manufacturing companies, having an AMP address is the equivalent to a posh person living in London’s Kensington.
PES and Bromley decided to go their separate ways because Bromley’s focus on winter sports and ‘sliding’ competitions like the skeleton bob and bobsleigh meant that its top designers and researchers had to spend 50 per cent of their time out of the country.
The split was amicable and both companies are working together on projects, including a contract to improve safety on sled runs at the Olympic winter sports centre at Whistler in Canada, which PES is project managing and Bromley is providing expertise on the dynamics involved in sliding sports, including sled technology, sport physics, virtual performance analysis, data acquisition and coaching.
A lot of PES’s potential clients come from the motorsport sector and Mike Maddock says they had difficulty seeing the connection with Bromley’s focus on sliding sports, even though that, too, involves hi-tech design, manufacturing and materials.
PES’s activities include enhancing the performance of their client’s components, products and systems by delivering innovative engineering thinking and the latest design, materials, manufacturing and testing technologies.
It recently designed a competition machine for one of the Moto GP2 bike racing teams and design director Dan Fleetcroft, who has worked for F1 engineering giant John Barnard, Ferrari, Arrows and Prost GP. Kenny Roberts’ Moto GP team has plans for designing an ‘off the shelf’ Moto GP2 bike.
PES is spreading the word about its skills in the motorsport community by sponsoring international GT3 sports car racer Paul Rees, the son of former F1 racer Alan Rees, one of the founders of the March and Arrows F1 teams. Mike Maddock says Alan and Paul Rees’ motorsport connections and the sponsorship have led to work for PES.
Dan Fleetcroft adds; “Motorsport is one of the most technically advanced industry sectors in the world, where the goal is to provide high performance solutions to challenging technical issues, often in very tight timescales.
“It is therefore the ideal environment to promote PES as we use the same technologies and principles as motorsport to deliver performance-focused engineering solutions for our clients.”