Dialled In strengthens digital offering with appointment of new SEO executive
Dialled In started the new year welcoming a new addition to its growing team. Katie Ibberson joined the Sheffield-based marketing and business development agency in January as SEO executive, reinforcing Dialled In’s continued expansion and commitment to delivery high-profile marketing and sales support to its valued and growing client base.
Katie brings with her over six years of digital marketing experience, including digital copywriting and time spent as an SEO Team Leader at a leading educational publisher. Her background includes managing international SEO strategies and delivering organic growth campaigns across highly competitive global markets.
Holding a BA in English Literature alongside multiple technical SEO certifications, Katie combines analytical expertise with a passion for language and has a strong track record for producing clear, engaging, search-optimised content that’s designed to improve visibility and drive measurable results.
Her specialisms include SEO-led content creation, search strategy and digital accessibility, further strengthening Dialled In’s expanding SEO and PPC service offering.
Katie’s background in leading substantial SEO strategies also enhances Dialled In’s ability to support larger organisations, complementing the agency’s already well-established SEO success with small and medium-sized businesses.
Josh Dickens, commercial director at Dialled In comments: “Katie will be working across our client accounts to improve search visibility, boost rankings, and make it easier for their ideal customers to find them online.
We’ve always delivered strong SEO results for our small and medium-sized clients, but Katie’s experience leading SEO at a large educational publisher brings an added layer of strategic and technical expertise that allows us to expand our SEO offering to support larger businesses too.
At Dialled In, we’ve already built a comprehensive outbound marketing and sales proposition for our clients, but it’s always nice when the phone starts ringing with inbound enquiries as well, which is exactly what effective SEO should deliver.
As client demand for SEO support continues to grow, it was important for us to invest in the right expertise. From the first interview, we were impressed with Katie’s confident and approachable nature and knew she’d fit in with the team straight away. She’s an excellent team player, dedicated to her role, and brings a fantastic attitude to the agency.”
Brendan Hall, creative director at Dialled In adds: “Katie’s appointment marks an exciting step forward in strengthening our integrated SEO and PPC offering. Search plays a critical role in how campaigns perform, and having specialist expertise in-house allows us to deliver even more value for our clients.
She’s already collaborating across a mix of client accounts and internal projects, supporting content, strategy, and performance, and helping ensure the work we produce not only looks great but performs strongly in search too.”
Katie concludes: “Iam excited to be joining the Dialled In team at a time of huge growth for the agency. It has been a pleasure to get to know the team after such a warm welcome, and I am looking forward to working alongside new and existing clients to help them reach their full potential with SEO support.”
Agency Growth
Katie’s appointment supports Dialled In’s ongoing growth plans as the agency continues to scale its service delivery and client portfolio.
Dialled In enters 2026 as a strong, diverse team of eight marketing and business development experts, with capacity to support new clients across a broad range of Creative, Marketing, and Sales requirements.
The hire follows the appointment of social media executive Dan Eardley in July 2025, reflecting the agency’s continued investment in specialist talent to meet increasing client demand.
About Dialled In
Dialled In are a full-service marketing and sales agency, specialising in delivering commercially minded marketing strategies across website design, digital marketing, print marketing, lead generation, and more.
Businesses looking to strengthen their marketing and sales performance in 2026 are encouraged to get in touch with the Dialled In team to explore how their integrated approach can support growth.
Call 0114 312 2330, email [email protected], or visit www.dialledin.com