Julia Bradbury has travelled the world presenting television programmes but she will always have a soft spot for Sheffield – and its fortunes in business.
The Countryfile star went to King Edward School as a teenager while her father, Michael, worked for British Steel.
And it is this affinity with the city that saw her leap at the chance to return and host the Sheffield Business Awards at Ponds Forge, on December 5, where attendees will see Julia’s expert presenting skills live on stage as she reveals the winners.
Her track record is familiar to millions with stints presenting Watchdog, Kill It, Cook, It Eat It, Wish You Were Here? and Wainwright Walks.
She said: “Sheffield is the kind of place you never forget and to host a celebration of its best companies is incredibly exciting for me. With my dad working at British Steel when I was growing up I was always aware of the importance of steelmaking and manufacturing, not just to Sheffield but to the country.
“But it wasn’t just my dad, my mum used to own a fashion shop on Ecclesall Road called CiBi – the first couture shop in the North of England. Through her, I know how hard it can be to run your own company and how it is harder to win an award that says to the world you’re the best.
“Business doesn’t always get the publicity it deserves, especially for its role in providing and creating jobs which we all depend on. Awards evenings play a vital role not only in identifying the leaders but in flying the flag for an unsung sector.”
Sheffield Business Awards are organised by The Star and Sheffield Chamber of Commerce. To buy tickets go to sheffieldbusinessawards.org.uk.