Spectacular handmade doughnuts served to Love Island stars and the Queen's household are now being delivered in Sheffield

Project D, a Derby-based firm, has expanded into the city due to popular demand, its bosses say.

The company, which has almost 24,000 followers on Instagram, has already been commissioned to create doughnuts for a Love Island aftershow party as well as London Fashion Week, while an order was once placed for staff and residents at Windsor Castle.

Project D, which changes the flavours of its doughnuts every week and offers a vegan range, furloughed its staff when lockdown began. But after changing its business model to home delivery, workers have been brought back alongside new hires.

Co-owner Jacob Watts said: “We were getting a huge number of requests from people living in Sheffield asking us to start delivering in their area, so we decided to head up the M1.

“We’re thrilled with the response we are getting and our doughnuts seem to be as popular in Yorkshire as they have been nearer to home.

“It’s very exciting and when lockdown is over we will look at setting up a more permanent home in the city centre.”

Project D has been established for 12 months and began by selling doughnuts at food events and festivals across the Midlands, as well as fulfilling orders for corporate events and one-off commissions.

Among the company’s most popular creations is the Homer, a ring doughnut with pink icing and sprinkles; the Biscoff, with a caramel base and blended Lotus Biscoff crumb; and the Red Velvet, comprising a white chocolate base dipped in red velvet cake with lashings of white chocolate.

Jacob said the highlight of the company’s first year was being asked to create 60 doughnuts decorated with royal crests for Windsor Castle.

“We will never know if the Queen tried them, but we like to think Harry and Meghan might have shared one before they left for America, the home of doughnuts,” he said.

The doughnuts cost £11 per box, plus delivery. Visit www.projectdoughnut.co.uk for further details.

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