Sheffield schoolboy launches mountain biking clothing range

A new clothing range aimed at the mountain biking market has been launched by a Sheffield schoolboy.

Tuesday, 23rd June 2020, 1:05 pm
Updated Tuesday, 23rd June 2020, 1:06 pm

Shralp is the brainchild of 15-year-old Joel Blomfield for those people who enjoy

riding in the Peak District and is a unique celebration of the loyalty and pride all riders feel for their local trails.

The new range of artist-collab T-shirt designs showcases some of the most popular mountain bike trails in and around Sheffield, this includes three of the s most recognisable spots – Lady Cannings Plantation in Ringinglow, Parkwood Springs in

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Joel Blomfield shows off one of his designs

Shirecliffe and Wharncliffe Woods near Grenoside.

Joel worked with a number of talented illustrators to reimagine the essence of each trail as a graphic T-shirt.

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Joel, who set up the company while off school during the lockdown period with the help of his dad, said: “I absolutely love mountain biking and I love the Peak District.

“I wanted to do something creative around my interest in bikes and so building and launching Shralp has been perfect.

“I’ve really enjoyed working with these great artists to turn my ideas into reality.”

He added: “From the start, we were intrigued by the idea that the different personalities of mountain bike trails could be reflected by different artistic styles.

“ Just as two riders won't ride the same trail in the same way, two artists will draw them differently too.” Joel’s dad, Will, said: “I’m really proud of all the work Joel has put into making Shralp happen, especially during the challenge of lockdown.

“He’s had a very clear vision of how he wants the brand to evolve and this range is hopefully just the start.

“He’s already got more T-shirt ideas in the pipeline.”

All the designs are printed onto 100 per cent organic, vegan approved and

Fair Wear Foundation certified cotton T-shirts.

In recognition of the hard work it takes to build and maintain these trails, Shralp are also planning to make a donation from each sale to trail advocacy groups like Ride Sheffield and Peak District MTB.

For more details and to purchase any of the T-shirts please visit the website www.shralp.co.uk

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