Rotherham label firm expands premises and reaps benefit of training

A Rotherham label company has come through the pandemic a ‘much stronger business’ after a £100,000 grant for an extension and free training.

By David Walsh
Friday, 15th January 2021, 3:07 pm

Hine Labels launched a digital marketing campaign, a new website, a new brand, cut waste, introduced shifts and hired several staff, as part of investing in its business for growth.

The firm had furloughed staff during the first lockdown in March, but was helped by a large order for hand sanitising labels, as well as benefiting from the ongoing support of existing customers.

Managing director Anita Hine said: “I’m delighted to report that we have come out of the pandemic as a much stronger business.

Staff at Hine Labels.

"We have been able to bring our employees back from furlough and have moved into the new extension.

“Our workflow is now organised in a more efficient way and the new extension means we can become a BRC High Hygiene factory.”

The business secured a £100,000 grant in 2019 for an extension that doubled its workspace. This represented one quarter of the total investment in the building and equipment, with around £300,000 funded by Hine Labels.

The training was paid for by Sheffield City Region Growth Hub’s Skills Bank.

Rachel Fletcher, Growth Hub business advisor, said: “Hine Labels is a very forward-thinking business that recognised the need for change and has embraced this fully.

"The company is reaping the benefits of its larger facility and the Skills Bank training has meant a whole shift in culture and focus which will set them up for more growth.”

Funding is available to businesses that make a strong case for how the investment will deliver growth, she added.

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