New Sheffield vintage shop - which offers clothes for £15 per kilo - beats sales targets on first day of trading

People came out to support Preloved Kilo, the newest edition to Sheffield’s vintage scene, and left the store with bags of bargains.

The shop, in the former Mooch Vintage site on Division Street, offers customers the chance to get quality grade A vintage clothing for just £15 a kilo.

General Manager Steve Lynam said: “It’s been an amazing start. We expected it to be busy on Monday because we’d had lots of feedback from customers, but we beat our sales targets and had a really great day.

“What was lovely was when we looked in the queue we saw lots of familiar faces.”

Fans of vintage will know the Preloved name as prior to finding its new permanent base the company had been hiring out venues across the country for pop-up fairs.

Steve, whose family also owned Mooch, said when the decision came to open the store, it was easy to choose a location.

“We are a local family and we loved Mooch, but felt like it was time to try something new. I feel we have a business model that works, even in these times of coronavirus. Selling clothes for £15 per kilo is very good value for money, especially in a time when people might not have a lot of money.

“Everything people got in Mooch, they can still get at Preloved. It’s still the same grade A handpicked vintage clothes, but for less. In Mooch, an Addidas sweater might have cost £25 for one, but with the Preloved way of pricing, you can get two or maybe three for just £15.”

The items for sale in the shop are all unique, and stock is replenished throughout the day every day – so whenever you visit you are guaranteed to find a new pre-loved treasure to give a new home to. You’re also guaranteed to get a friendly smile.

Steve said: “When people shop with us they are getting an amazing service from a local person and helping to support a local family rather than giving money to shareholder who’s somewhere else.

“I am a supporter of independent businesses myself and it’s local businesses who have kept people going during this time so I think people should support them now.”

Preloved is open Monday to Friday 11am to 6pm, Saturday 10am to 6pm and Sunday 11am to 5pm. All government guidelines are being followed.