Everything you'll find in MINISO - Meadowhall's new store with a cult following
MINISO has made its return to Meadowhall permanent after a hugely successful Christmas pop-up.
The global pop culture retailer reopened its doors at the Sheffield shopping centre today (February 16), following what bosses described as a “fantastic response” from consumers late last year.
Founded in 2013, MINISO is a Chinese retailer chain that specialises in consumer goods including cosmetics, stationery, toys and kitchenware - often featuring partnerships with popular brands like Disney, Marvel and Sanrio.
.jpeg?trim=892,0,554,0&crop=&width=640&quality=65)
What is the store like?
The new store is larger than the temporary festive pop-up and is packed with trending collectibles, blind boxes, plush toys and character merchandise.
Walking in feels like an explosion of bright colour — pinks, yellows and soft pastel shades dominate - with shelves stacked high with everything from vinyl plush figures to beauty buys and snacks.
Fan favourites including Hello Kitty, Disney and Pokémon line the walls, alongside a heavy presence of Sanrio characters — the Japanese entertainment brand behind much of the “kawaii” culture filling TikTok feeds.
For the uninitiated, it can feel like stepping into a world designed by and for Gen Z collectors, though families of all ages were browsing on opening day.
Among them was Lila, who had made a special trip for the reopening.
She said: “I absolutely love Sanrio, and my whole room is Hello Kitty, so I wanted to see what they had in store”.
Saad Usman, Chief Operating Officer at MINISO UK, said: “Following the fantastic response to our pop-up at Meadowhall in November 2025, we’re incredibly excited to return with a brand-new permanent store.
“This new store allows us to bring even more of MINISO’s joyful, design-led and affordable lifestyle products to the community, creating a space where customers can continue to discover, explore and experience our world of fun every day.”
Darren Pearce, Centre Director at Meadowhall, added: “MINISO was hugely popular at Christmas, so it’s great to bring back the experience for shoppers just in time for half term.
“With an even bigger range of its fun collectables and branded products to choose from, we have no doubt it will be a hit for all the family.
To mark the opening, the first 400 customers who spend £5 or more will receive a goody bag worth £25, while stocks last.
A live drummer and meet-and-greet with the brand’s mascot, PenPen, are also part of the celebrations.