And some people seek out independent shopkeepers and craftspeople who operate in a world where individualism, quality, one-to-one service and a sense of community are key. As well as paying local taxes.
The Star is proud to support them - especially after this year.
Here, we present 11 independent, Sheffield-based retailers to spend your money with and feel good.
1. Stirring Silver
Owner Frankie Farrar said: “I use vintage solid Sheffield silver cutlery to create jewellery. I also handcraft vintage antiques and collectibles into up-cycled lighting. Love that The Star wants to help fly the flag for small businesses!”
2. Sheffield Dry Gin
True North Brew Co makes Sheffield Dry Gin. It also sells gift sets that include other local retailers such as Sheffield Honey and Henderson's Relish, as well as experience tickets (Sheffield School of Gin), gift cards and a mini keg of Sheffield Pilsner. You can even personalise a bottle of Sheffield Dry Gin to give to your favourite person or the bubble that has got you through lockdown. Is also offering Black Friday weekend discounts.
3. Small Stuff UK
Small Stuff UK is an award-winning eco-conscious children’s lifestyle shop. It sells the finest design-led, ethical, sustainable and eco-friendly products for (you and) your little bears online and in-store. In October it was shortlisted for two awards in the Indie Retail Best Small Shops Competition 2020.
4. Bailey of Sheffield
Bailey of Sheffield creates stainless steel jewellery engineered to last more than a lifetime. The firm says: ‘It’s about understated pieces that adapt with you and your changing style’.