Emergency services, armed forces and care workers to receive 10 per cent Morrisons discount

Morrisons has announced that care workers, armed forces and emergency service staff will now be eligible for a 10 per cent discount at the supermarket.

Monday, 23rd November 2020, 8:28 am

The decision to include members of the armed forces, care workers and those who work in the country’s emergency services in the worker discount comes after school and NHS staff were awarded a similar 10 per cent discount earlier this year.

Morrisons said the extension of the scheme which remains valid until after Christmas this year, is a “thank you” for the essential workers who had kept the country going throughout the ongoing Covid-19 crisis.

Workers will be given a Blue Light Card which gives card holders a range of discounts from national businesses to local retailers.

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Emergency services, armed forces and care workers are now eligible for a 10 per cent discount from Morrisons.

There are currently 2.3 million existing card members who work across the police, British Army, Red Cross, ambulance and fire services and many more key worker professions.

For the first time, social care workers, community first responders and veterans are now also entitled to the 10 per cent discount scheme.

Employees who have the Blue Light Card will be able to claim the 10 per cent discount on their shopping by showing their ID card at the checkout in any of the retailers 498 supermarkets.

Card holders will also be able to participate in a dedicated shopping hour alongside NHS workers and school staff from 6am to 7am, Monday to Saturday, before Morrisons branches are open to the general public.

Morrisons chief executive David Potts said: “Our emergency services, social care sector and armed forces have worked tirelessly this year to provide support to the many people who need it across the UK, often in exceptionally difficult circumstances.

“This discount is a thank you for all that they have done and continue to do for us all.”

Blue Light Card chief executive Tom Dalby added: “We are thrilled to partner with Morrisons in saying thank you to those who have been working on the front line during these difficult few months.

“Morrisons is a well-loved fresh food brand for many and offering a Blue Light Card discount will make a huge difference to our members.

“I hope that this partnership will make the Christmas food shop that little bit easier for those who go the furthest for us.”

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a digital subscription or buying a paper. We stand together. Nancy Fielder, editor.