Deliveroo expands Majestic Wine partnership for home delivery service – and it’s now in Sheffield

Deliveroo has boosted its partnership with Majestic Wine by rolling out 30-minute wine, spirits and champagne deliveries to 80 sites across the country including one in Sheffield.
By Alana Roberts
Published 20th May 2020, 08:00 BST
Updated 20th May 2020, 12:20 BST

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A Deliveroo logo, as the online food platform has boosted its partnership with Majestic Wine by rolling out 30-minute wine, spirits and champagne deliveries to 80 sites across the country. Photo: Rui Vieira/PA WireA Deliveroo logo, as the online food platform has boosted its partnership with Majestic Wine by rolling out 30-minute wine, spirits and champagne deliveries to 80 sites across the country. Photo: Rui Vieira/PA Wire
A Deliveroo logo, as the online food platform has boosted its partnership with Majestic Wine by rolling out 30-minute wine, spirits and champagne deliveries to 80 sites across the country. Photo: Rui Vieira/PA Wire

The food delivery platform, which has been badly hit by the coronavirus lockdown after restaurants closed their doors, previously offered services from 30 Majestic stores.

It is the latest in a series of new link-ups for Deliveroo as bosses try to find ways to make money elsewhere.

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The firms have created a list of 50 options for customers, with new locations in Sheffield, Nottingham, and Derby, and six new sites across London.

Bosses said the wines are specifically chosen for matching with food and will be the same price as they are in store.

Companies on Deliveroo have been known to increase prices for customers to cover the app costs.

Wine is now Britons' favourite drink, narrowly beating beer and spirits in a YouGov survey in August 2019.

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Current best-sellers for Majestic's Deliveroo customers during lockdown include the LB7 Portuguese red from Lisbon, as well Miraval rose - the wine famous for being owned by Brad Pitt and Angelina Jolie.

The range also includes Whispering Angel rose, Laurent Perrier La Cuvee Champagne, Plantation Rum Barbados, among many others.

Ajay Lakhwani, vice president of new business, Deliveroo, said: "We are delighted to announce this major expansion with Majestic Wine, the UK's leading specialist in wine, and play our role in making sure households have access to everything they need and want during Covid-19.

"The roll-out of Majestic Wine on Deliveroo across 80 sites in the UK is great news for our customers across the country, who can now enjoy an even wider choice of delicious wine, delivered in as little as under 30 minutes."

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Robert Cooke, Majestic's chief commercial officer, said: "Wine is something which continues to provide joy and discovery within your own walls, even in the face of Covid-19. We are always looking for new ways to help our customers keep making those discoveries whilst in lockdown and beyond, as safely and interactively as possible."

It comes after Deliveroo announced plans to deliver Aldi groceries to homes in the UK and launched services with Morrisons, Co-op and Marks & Spencer.

Related topics:DeliverooSheffield