Delight as £65m Sheffield development signs first office occupier

A £65m Sheffield development which completed in September has just signed its first office occupier.

Friday, 26th March 2021, 10:36 am

Student lettings firm Unihomes has taken a full floor in the six-storey block in the New Era complex on Bramall Lane.

Boss Jerry Cheung said he was ‘over the moon’ and hoped it would be an ‘ice-breaker’ for more deals as the pandemic subsided.

New Era includes 640 flats, including in the 21-storey Jade Tower on St Mary’s roundabout, an oriental supermarket, 12 retail units and 11 kiosks arranged around a square.

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A giant panda was installed on the roof at New Era in October. Jerry Cheung MD New Era, right, and Rongmin Qin, executive director.

It also boasts a giant panda sculpture on the roof.

Mr Cheung: “I feel fantastic. It hasn’t been easy. This time last year I was on my own in the whole development. People were scared about a deadly disease.”

The flats are popular with Chinese students and occupancy has remained above 80 per cent, he added.

And New Era was close to signing a restaurant, sports bar and GP surgery and pharmacy. If they go through there would only be three units left.

New Era is on Bramall Lane.

But the company’s electricity bill is up 50 per cent due to tenants staying at home. And Chinese New Year celebrations planned for 700 in the plaza in February had to be cancelled due to lockdown.

The company spent £10,000 on lights and ordered paper lanterns from China for a special outdoor celebration. Now it will be held in 2022.

He added: “You take the rough with the smooth. It has been difficult for everyone. If you come through this in one piece you can count yourself lucky.”

The square has a view of St Mary's church.

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Thank you. Nancy Fielder, editor.

The 21-storey Jade Tower in New Era.