Co-op opens new Sheffield store but shoppers spot two huge blunders with its sign

Sheffield shoppers were quick to point out two huge blunders as Co-op opened their latest shop in the city.

Thursday, 5th December 2019, 1:17 pm
Updated Friday, 6th December 2019, 10:53 am
New Co-op on Derbyshire Lane, Woodseats

The store officially opened on Derbyshire Lane this morning, following a £630,000 investment that created eight jobs.

However, while the store was preparing to open, shoppers were quick to notice two big mistakes.

Signs originally went up welcoming shoppers to Woodseats’ Co-op, with the apostrophe in the incorrect position.

Sign up to our Business newsletter

Sign up to our Business newsletter

A few eagle-eyed residents spotted the grammatical error, and were quick to point out the blunder on social media.

One user posted: “The sign should be Woodseats' not Woodseat's.”

Another wrote: “@coopuk Can you tell me why the new Co-op store at Norton Lees is called Woodseat's Co-op when it’s not Woodseats without the apostrophe? Someone needs the sack and it isn’t Father Christmas.”

Though this wasn’t their only slip up – one resident posted on the store’s Facebook page that she’d noticed another mistake.

New Co-op on Derbyshire Lane, Woodseats

She said: “Secondly this Co-op is not in Woodseats it is in Norton Lees!!”

The store took the constructive criticism on board, and a spokesperson released this statement today: “We’ve listened to people living in the area and are pleased to be unveiling our new store tomorrow as ‘Derbyshire Lane’s’ Co-op.”

The store, which replaces the current Co-op on the same road – will run on 100% renewable electricity and will offer a wide range of products.

The store will also sell compostable carrier bags as an environmentally friendly alternative for customers who forget their bag for life.

Daniel Lee, Co-op Area Manager, said: “We are delighted to have had the opportunity to make such a significant investment in Sheffield. It is our aim to establish our stores at the heart of local life, and make a difference in our local communities.

“The store will have a great new look and manager Gemma Swallow and her team look forward to welcoming the community. It’s all about getting closer to our members and customers, providing what they want, need and care about, conveniently.

“We also want customers to know that they can become a co-owner and member of their Co-op, and that the Co-op gives back to its Members and the community - our Members help us to make a difference locally, raising money for local causes simply by swiping their Membership card when they shop with us.”