The City Region Business Awards are an event like no other - because every entry is a winner.
The shortlisted companies and individuals vying for glory tomorrow evening already know what it is like to hear their name called and walk elatedly to the stage to claim a trophy.
For they have all won in a contest run by the region’s four Chambers or the Derbyshire Times newspaper.
Those awards stand as a landmark in the life of any business. A permanent measure of quality that can sit alongside a healthy bottom line, a full order book, growing profits or plans for expansion.
It is in that celebratory atmosphere that hundreds of people will gather at Ponds Forge International Sports Centre to renew acquaintanceships, enjoy the hospitality, be entertained by comedian Kevin Connelly and listen to Gary - now Sir Gary - Verity, one of Yorkshire’s most influential and successful people.
There is also some business to attend to.
Those whose names are called have been judged to be ‘first among winners’.
It is unquestionably the next level of achievement and one that will undoubtedly be a boost to the winner.
But it also comes with a responsibility. The best in our region must represent us - a vast area, stretching from Matlock to Thorne and encompassing 44,700 companies - to the wider world.
I often hear that we don’t shout loud enough about our successes and it is true that modesty is a particularly prevalent virtue in Yorkshire.
But a City Region Business Award is something to shout about - on behalf of us all!
My thanks to the Chambers of Commerce for their ongoing support in making sure this region - our region - is seen and heard by our peers around the country.
As Editor of The Star in Sheffield, and associated titles, I would like to pass on my thanks to everyone who entered, and indeed were shortlisted.
Also thank you to the judges, who had the unenviable task of selecting winners from a pack of very strong contenders.
More than anything, it should be a night where you say thank you to your teams. Without them, your businesses would not be what they are today.
n Awards night and all the details of the winners will be in The Star Business Weekly on Wednesday, July 8, in The Business magazine and in our sister titles, the Doncaster Free Press and the Derbyshire Times.